'The opportunity is big, really big': Nestle CEO on potential in Starbucks and plant-based
Nestlé entered into a deal to use the Starbucks brand in retail and foodservice with the US coffee chain in August last year. Since then, the company has rapidly moved to develop a retail offering.
“In all modesty, the Starbucks opportunity is big, really big. We're seeing massive interest, in particular in the Nespresso and Nescafé Dolce Gusto capsule formats,” the chief executive revealed.
On plant-based foods, Schneider noted the ‘strong’ investor and media interest in the space. While this has created the sense of a boom in the sector, Schneider stressed Nestlé has been ‘working hard to create exciting plant-based food choices’ for a ‘number of years’.
He said this development process came in the context of providing consumers with more choices to ‘enjoy more flexible and broad-based diets’.
“It is not about advocating a departure from animal-based proteins,” he stressed.
