Nestle's withdrawal of Garden Gourmet shows intense competition in UK plant-based
When Nestlé confirmed it will pull its Garden Gourmet brand from shelves in the UK – despite booming demand for plant-based products – we asked what this tells us about category trends in the market.
Pressure from an innovative private label sector and intense competition from other brands have made the competition for retail shelf space intense. In a crowded space, it can be difficult to stand out from the crowd and succeed, even when the category is witnessing strong growth.
