'Best before, often good after' - Unilever's new approach to food waste
This story saw us bring you breaking news that Unilever is placing a new packaging label directly after the ‘best before’ text on certain food products: ‘often good after’.
The initiative, developed in collaboration with Too Good To Go and industry players, aims to reduce food waste at the consumer level. And, with food waste firmly in the spotlight over the past 12 months, it certainly caught the attention of our readers as the most shared story in 2019 across social media platforms Facebook and Twitter.
“53% of Europeans don’t know the difference between ‘best before’ and ‘use by’ when it comes to food labelling,” Too Good To Go said CEO Mette Lykke. “Therefore, we decided to team up with a number of food manufacturers to rethink the scheme. ‘Best before’ is a guideline that has to do with the quality of the food. It is still safe to eat when the date expires, and it is up to the consumer to use their senses and common sense. We wanted to clarify that by adding ‘often good after’ to the date labelling.”
