Pringles launches minis format exclusively for vending
New Pringles Minis gives all the taste of the iconic Pringles crisp in a 30g bag, handy for on-the-go. Pringles Minis will initially be available in the two most popular Pringles flavours, Original and Sour Cream and Onion.
Commenting on the launch, Gianna Regonini, National Account Manager, Pringles, said: “We are delighted to be able to offer a Pringles pack and food format suitable for vending machines, so consumers can continue to enjoy Pringles when they are out of home”.
Pringles is the growth engine of the Chips & Snacks category in the UK and with a consumer target that over-indexes in out of home consumption, promises to extend this growth to vending. Pringles Minis will be available in vending machines across the UK from January 2020.
Pringles is also tapping into the ‘evening we’ snacks trend as it launches its January on-pack promotion to encourage shoppers to purchase multiple cans.
The ‘stacking’ promotion invites shoppers to place three different flavours of Pringles together to create unique combination. Consumers can then share their creations on social media to be in with a chance of winning prizes.
The campaign looks to target the fastest growing snacks occasion ‘evening we.’ Shoppers who are looking for snacks between meal times or social get togethers.
The campaign will run in stores across all core Pringles flavours, including Sour Cream, Texas BBQ and Salt and Vinegar, and will be supported by social media.
UK Pringles activation lead, Helen Potter, said: “We know that taste and flavour are the main driver for the Pringles shopper, this activity taps into both those things. One of the suggested combinations is ‘the big burrito stack’ which consists of Original, Sour cream and onion and Texas BBQ sauce. With the opportunity to explore thousands of flavour combinations we believe it will drive shoppers to buy multiple cans in their shop.”
The on-pack promotion will be in available on the 200g cans, RRP: £2.50. Prizes will be available every day.
