Kellogg’s adds two new brands to its fibre portfolio
By Oliver Morrison
- Last updated on
Kellogg’s has launched an All-Bran Prebiotic range as the latest edition to the Kellogg’s ‘Happy Guts’ portfolio – backed by a £3 million campaign educating shoppers on the benefits of fibre.
The new variants, All-Bran Original Prebiotic and All-Bran Almond and Pumpkin Seed Prebiotic, will hit UK shelves in January 2020. The cereal contains prebiotic fibre in the form of chicory root inulin which feeds the good bacteria in the gut. The two new flavours will be available in 380g packs, RRP £2.99.
Kellogg’s UKI brand activation manager, Florence Kayll, said: “With 26 per cent of UK consumers claiming to they eat less fibre than they should* it is really important we educate our shoppers to understand the importance of having fibre in their diets.
“Our All-Bran range contains almost 40 per cent of the recommended daily allowance of fibre (11g). This new food gives us an opportunity to grow this historic brand and keep Kellogg’s at the heart of the gut health trend.”