Pati & Coco - Danone's indulgent new dessert brand
In partnership with Sainsbury's Future Brands, Danone's Innovation Incubator is launching Pati & Coco, a new brand delivering a 'multi-layered, multi-textured' chocolate dessert.
According to the company, the chocolate dessert 'engages and stimulates all the senses'. It consists of a top layer of fine tempered dark chocolate, with patisserie folds of ganache and sheets of chocolate underneath. The base is a biscuit layer.
Julia Lowbridge, Marketing Manager of Danone’s Innovation Incubator, commented: “True to the spirit of the Danone Incubator it has been developed to meet new needs not currently addressed by our other brands, with a targeted launch plan. It’s an unapologetically indulgent treat to be enjoyed from time to time for when you deserve a moment to yourself!”
Pati & Coco is launching in the UK with a PR, social and digital marketing campaign. It will also be supported by in-store and sampling.
