UK brand Happy Meat is launching ‘climate friendly’ meat offerings via a delivery service nationwide.
According to the company, the premium grade beef can be traced to a single free range cow.
Happy Meat is available in five ‘easy-to-cook’ cuts which are hand-crafted by butchers then aged for 21 days. A 3kg box contains 1 x 220g sirloin/rib-eye steak, 1 x 460g roasting joint, 1 x 290g stir-fry strips, 4 x 240g mince, and 8 x 120g burgers.
By using 100% ‘natural beef’, the company claims – and uses UN research to support its stance – that beef’s global climate footprint can be reduced by up to 76%.
“Happy Meat Red Tractor Assured British cows are free range, always nourished naturally and never fed on soy or corn associated with deforestation,” noted the firm.
According to spokesperson Iman Fatehi, Happy Meat is Britain’s first climate-friendly beef. Further, the dual-purpose cows live longer lives in the outdoors than typical beef cows, he said. “This promises them a greater quality of live, which means you can feel better about eating beef and creates a more naturally, well marbled, tender beef for you to enjoy.”
The cuts are available to purchase and are delivered direct from the producer in a 3kg box for £39.99 plus delivery.
Image source: Happy Meat