UK energy drink challenger brand Tenzing has added a Raspberry & Yuzu SKU to its line of energy drinks.
With an ingredients list including Himalayan rock salt, Indian gooseberry, green coffee, lemon juice, green tea, beet sugar, British raspberry, and Japanese yuzu, the 250ml can contains just 48 calories and is devoid of artificial sweeteners and additives. The SKU has an RRP of £1.29.
According to Tenzing founder Huib Van Bockel, who used to head up Red Bull UK’s marketing team, the new flavour profile is not synthetically sweet, but ‘light and refreshing’.
Three years on from launching Tenzing, the brand is the fastest growing brand in the energy market, he continued, “so we felt now was the right time to launch a new blend”.
Tenzing Raspberry & Yuzu is available online, as well as in Tesco, Whole Foods, As Nature Intended, and in Planet Organic, among other retailers.