Fanta's spooky Halloween edition
Fanta is launching three Halloween-themed beverages in France.
The company is rolling out pumpkin-orange, lemon-mummy and citrus-vampire packaging.
Fanta cans and bottles are 'dressed in their finest costumes' throughout the month of October. This year, the company said it is appealing to teenage consumers by taking inspiration from comics for its artwork.
The campaign is supported with 'engaging' media and 'immersive digital' content. The brand will also be hosting a pop-up haunted house event, with three rooms each themed to the three beverages, in Paris. Participants will face three challenges: dancing, karaoke and 'zombie-hunting'.