Iglo is expanding its Veggie Love range with two vegan vegetable patties.
The frozen patties will be available in two varieties - beetroot and sweet potato.
Announcing the launch, Iglo said its Veggie Love patties 'consciously focus on the best ingredients for the trend'. In the beetroot variant this, the company claimed, is where 'fine oat bread and flaxseed' meet with 'strong' beetroot and 'crunchy' soybeans. The sweet potato variety incorporates quinoa and a 'particularly crunchy' spelt batter.
The launch of the new Iglo Veggie Love Patties is accompanied by high-reach digital activation and PR measures. The product will be available throughout German supermarket and hypermarket channels with an RRP of €2.99 for a pack of six.