McVitie’s prepares for Christmas
Global snacking company pladis, owner of McVitie’s biscuit brand, is preparing for the festive season with the launch of its ‘Merry Biscuits Everyone’ Christmas campaign.
Christmas favourites McVitie’s Jaffa Cakes Christmas Pole and Jaffa Cakes Christmas Tin are part of the campaign, as well as some new products.
These include McVitie’s Gingerbread Men Decorating Kit and Luxury Chocolate Biscuit Selection.
“Christmas is the time of year when being with loved ones is at the top of the agenda, and every product in the McVitie’s Christmas range has been carefully crafted as the perfect sharing treat for these moments,” said head of McVitie’s commercial & seasonal brands at pladis UK&I.
“Whether consumers are gathering with friends or family, work colleagues or neighbours, there’s something for every occasion in our latest seasonal range.”
McVitie’s Mini Gingerbread Men Decorating Kit have an RRP of £2, a 400g box of McVitie’s Luxury Chocolate Biscuit Selection has an RRP of £10.
Image source: pladis