Walkers ‘hint of salt’ crisp range
The new range is currently available in two flavours: Natural Sea Salt and olive Oil & Herb.
“Hint of Salt contains 25% less salt than regular potato crisps, but packs more than just a hint of flavour,” said brand manager at Walkers, Lizzie O’Connell.
“It’s a common misconception that lower fat/salt/sugar means dull in taste and we want to dispel that myth. We’re so confident that shoppers will enjoy the taste of Hint of Salt that we have added the ‘Taste Us. Love Us’ money back guarantee badge to packets, which offer shoppers their money back if they aren’t entirely satisfied with the taste.”
Both flavours have an RRP of £1.65.
Image source: PepsiCo