PepsiCo launches high-fibre ‘drinkable fruit’
US food and drink giant PepsiCo has launched a high-fibre ‘drinkable fruit’ in the UK.
Thanks to the company’s ‘new and unique’ processing techniques, Tropicana Whole Fruit contains 50% more fibre than traditional smoothies and juice.
The juice is available in both apple and orange flavours and sold in fully recyclable 150ml bottles made from 50% recycled PET plastic.
PepsiCo says the product delivers Public Health England’s recommended daily juice serving.
“We’ve made more of the Whole Fruit drinkable and use everything but the pips and peel to retain fibre which is a key nutrient lost during traditional juicing,” explained Tropicana marketing manager Caroline Wilding.
“Our new pressing process helps us to bridge the nutritional gap, aiding the two in three Brits who are not managing to consumer their five-a-day and, the 90% who are not achieving their daily fibre intake.”
Image source: PepsiCo