Alcohol-free beer for the mainstream
East London beer house Nirvana Brewery is revamping its product range to ‘suit international growth’ and ‘enable expansion into mainstream markets’.
Nirvana Brewery, which launched in 2017, produces low or no alcohol beers. The company says it appeals to teetotallers, health-conscious Millennials, and those keen to avoid a hangover.
After two years in service, the brewery is changing the names, product descriptions and graphics of its beers.
Examples include ‘Dark & Rich’ – a stout with 0.0% ABV. The description reads: “Dark roasted malts take centre stage in this rich and chocolatey stout. Bold enough to pack a punch, light enough to enjoy any time of year”.
The ‘Traditional’ – a non-alcoholic pale ale, is described as: “A timeless classic, reinvented for the mindful beer drinker. Think cask ale for the modern era.”
Nirvanas range is all low-calorie and vegan friendly.
Image source: Nirvana