RTD snack
Start-up Earlybirds is launching two ready-to-drink snacking beverages in the UK market.
Available in ‘Berry Bircher’ and ‘Mango & Oats’ flavours, the products are described as a ‘nutritious snack’ or ‘breakfast drink’ that aim to ‘make mornings easier’.
“[They provide] healthy and convenient solutions to breakfast/snacking while minimising the environmental impact with a compostable bottle made from sugarcane,” noted the company. Earlybirds will roll out a sugarcane lid in October 2019.
The RTDs are vegan-friendly, contain no added sugar, and make up 20-30% of the recommended daily intake of fibre.
"In a market that is so full of innovation, it’s very difficult to stand out. At Earlybirds we are committed to being as innovative as possible for the time poor, health conscious consumers we aspire to please, both with the products we create and the packaging we use,” said founder Amrit Hathiramanim.
“We've stripped back our brand design to be sleek and easy to understand at a glance, ensuring it can cut through all the noise".
Selling for £2.25 per bottle, the drinks are available online and have secured listings at selected Sainsbury’s stores.
Image source: Earlybirds