Taco kits
Mexican restaurant chain Wahaca has revamped the brand and packaging of its taco kits range for the supermarket.
The final product is the result of a collaboration between Wahaca and design studio Without.
According to Without's creative director Roly Grant, the idea was to celebrate the sense of occasion, the ritual, and the format of the eating experience.
“These tacos are the real deal. And by referencing the brand and identity work that we did in the restaurant space, we have created a sense of cohesion that will engender trust and confidence in consumers perusing the supermarket aisle,” he said.
Wahaca food kits are being rolled out at Tesco street-food fixtures this month, as well as at Waitrose and Ocado, with an RRP of £3.69 for eight tacos.