Danone's reformulated Cow & Gate cereal
Danone’s UK baby food brand, Cow & Gate, is launching an overhaul of stages one and two of its cereals portfolio to include resealable packaging and eight new recipes with a 45% reduction in naturally-occurring sugars across the range.
The new products are available in Morrison’s and Sainsbury’s and will be rolled out to other retailers nationally in the following months.
The line includes: Creamy Porridge; Banana Porridge; Fruity Wholegrain Porridge; Berry Multigrain Porridge with Oat & Rye; Banana Wholegrain Porridge; Red Berry Wholegrain Porridge with Spelt; 7 Grain Porridge with Buckwheat & Millet; and Mango Multigrain Porridge with Oat & Rye.
As with previous cereals products in the range, the new recipes do not include any artificial colours, flavourings, preservatives or added sugars.
“The reformulated cereals products are specifically designed to help parents transition their babies onto solid foods, introducing textures and tastes from simple to complex. We’re confident they will make it even easier for little ones to join the rest of the family at the table, so parents can make the most of the early years and meal times together,” Emmanuelle Grimbert, Marketing Director, Danone Early Life Nutrition UK, said.