My Foodie potato-based smoothies
Sweden’s My Foodie, a range of potato-based organic drinks, is entering the UK.
Veg of Lund is launching three My Foodie flavours that include a ‘nutritious blend of potato and rapeseed oil’ combined with apple juice and one type of berry: blueberry, raspberry or sea buckthorn.
The drinks are free from the most common allergens - such as gluten, dairy and nuts - animal produce and added sugar. My Foodie claims the drinks provide “everything people need and nothing they don’t”.
The company is also the first in the world to successfully marry the properties of the potato (which are packed with energy, fibre and rich in vitamins - including more potassium than a banana) with the Omega 3-rich qualities of rapeseed oil.
Thomas Olander, co-founder and CEO of My Foodie’s owner Veg of Lund, said: “In typically Scandinavian style, My Foodies are a delicious and nutritious smorgasbord of ingredients and flavours. Given their consistency, they’re more a ‘drinkable snack’ than a drink. Perfect for these increasingly flexitarian times, they contain half your daily Omega 3 needs, are free from anything that’s not needed and feature a remarkably underused superfood, the humble potato.”
Veg of Lund has patented its method for combining potato with rapeseed oil - which is akin to mixing oil and water.
To support the launch, Veg of Lund has recruited a team of sales people to help reach out to both the grocery and HORECA sectors. The products are available with an RRP £3.00/250ml glass bottle.