In the ice cream sector, as with many a dessert indulgence, consumers continue to ‘eat with their eyes’.
“The visual appeal of a product is still an important tool to provide enhanced consumer experiences,” according to Mintel’s Jarocka, citing Europe’s uptake of black charcoal flavoured ice cream in gelaterias.
The “unicorn craze”, which sees brands take on rainbow colourings, is another prevalent trend across the food sector.
“Ice cream brands have also jumped on this unicorn bandwagon, as seen in the example of Unilever’s UniCornetto,” said the analyst.
UniCornetto is comprised of marshmallow and cotton candy flavoured ice confection with strawberry flavoured syrup, topped with chocolate coated cereals pieces.
Cornetto continues to expand its colour range with the recent launch of Cornetto Double Flavour Wafer in Germany. The ice cream comes in a two-tone caramel and vanilla flavoured wafer cone.