According to Mintel’s Jarocka, brands have found other ways to provide consumers “an extra bit of adult indulgence”, with alcoholic ice cream.
“Mintel’s research shows that as many as 49% of UK ice cream eaters express an interest in ice cream containing alcohol, which rises to 61% amongst respondents aged 25-43,” she says.
General Mills-owned ice cream brand Häagen-Dazs is a good example of brands appealing to audiences with more mature taste buds. The company’s spirits range, which it sells in Canada and in the US, includes flavours such as Irish Cream Coffee & Biscotti and Vodka Key Lime Pie.
Häagen-Dazs’ Irish Cream Coffee & Biscotti contains whiskey, coffee, and real biscotti pieces.