Kerry Foods is launching Richmond Thin Chicken Sausages to complement its existing chicken sausages range.
The brand first expanded into chicken two years ago, with the launch of Thick sausages. This was followed up with a frozen SKU last year. Richmond chicken varieties now have a retail sales value of almost £3 million.
The new Thin Chicken Sausages have been developed to further build the Richmond Chicken Sausage portfolio, the company said. Available in a 12 pack, each sausage is 48 calories.
Kerry said the innovation reflected consumer demand for healthier choices and a broader range. “The new Richmond Thin Chicken Sausages respond directly to consumer demand to see healthier options on shop shelves.”
Dawn Spencer, Marketing & Category Director, Richmond added: “There continues to be a noticeable attitudinal shift towards alternative proteins in sausage, especially chicken sausages and we are excited about this launch. We are feeling incredibly positive about the success it will bring following the positive reaction to our other chicken products with consumers. The full chicken portfolio will help strengthen our master brand and drive further sales for our retail partners.”
The Richmond Thin Chicken Sausage range is available now in Asda stores nationwide and will continue to roll out across the market in 2019 and 2020.