Finnish food group Raisio is giving oats, a traditional staple of the Finnish diet, a new look with the launch of oat steaks.
The new vegetarian centre-plate option is high in fibre and protein, the company said. They can be headed in a frying pan, in the microwave or on the barbecue, the company said.
The new Finnish oat steaks will be launched under Raisio’s 94-year-old Elovena brand. The line consists of Classic and Mexican varieties.
The launch comes as 46% of Finns report they want to increase the amount of vegetarian food in their diets. However, Mervi Nieminen, communications manager for Elovena, stressed that taste was central to the product development process.
“Taste always comes first,” Nieminen said. “The most important factors in the development of Elovena products are what is important for diners.”
Raisio also offers an oat-based mince as an alternative protein product.