Danone's new cold brew brand
Danone is launching cold brew brand STōK – “much more than cold coffee” – in Germany. It will be available in three flavours: black, mocha and vanilla.
According to the company, the new cold brew coffee offering contains less acid and bitter taste than conventional coffee.
STōK is also lower in sugar than other cold brew products on the market, Danone claimed. Black STōK is sugar-free while vanilla and mocha options are around 30% lower in sugar.
STōK will be available from this month with a recommended retail price of €1.99.
Distribution will be nationwide and the product has already been picked up by Kaufland, Globus, Bünting and Metro.
