The Meatless Farm Co is expanding its UK offering with the launch of a range of plant-based sausages.
The new SKU will rollout in more than 200 Sainsbury’s locations this month. The sausages are made from plant-based ingredients, including the company’s “signature” mix of pea, soya and rice proteins. The sausages join The Meatless Farm Co’s plant-based mince and burgers. As well as being high in protein, they are a good source of fibre, vegan and gluten-free. Rob Woodall, CEO of The Meatless Farm Co, commented: “We’re a British start-up that’s carefully created the recipe for our new plant-based sausages over the course of two years and we’re thrilled with the result. Our sausages provide the same taste and texture of meat whilst remaining nutritionally sound, this was really key to us.
“We wanted to add another product to the range which further champions ‘kind eating’ and provides a healthy, centre of plate solution for families - whether they’re veggie, vegan or just swapping out the odd meat meal.” Meatless Farm Co recently launched The UK Meatless Consumption Target, a campaign aimed at encouraging UK households to swap one more meat meal to plant-based a week by 2021.