Danone cuts plastic with Evian (re)new e-commerce pilot
Danone’s in-home water appliance, Evian (re) new provides consumers with Evian water with a “significant” reduction in plastic packaging.
A collapsible 5 litre ‘bubble’ surrounding the water incorporates what the company described as “new generation design thinking leveraging the physics of materials”.
The thin and light ‘bubble’ of Evian water is 100% recyclable and made of a 100% recycled plastic (rPET) skin that contracts when the mineral water is consumed, taking on a new shape after each use.
It uses 66% less plastic than a 1.5L Evian bottle.
Consumers will be able to order the 5 litre pouch at the touch of a button on the base of the appliance, which is connected to the Evian (re)new app. The app is able to track the amount of water consumed and notify the user when a re-fill is needed
The introduction of the in-home Evian water appliance is part of the brand’s effort to become a circular brand by 2025 and will build on the brand’s ambition to be carbon neutral by 2020.
Patricia Oliva, Evian Global Brand VP said: “At Evian we owe everything to nature and are committed to a healthy planet. This will only be achieved by new ways of thinking and of doing business. And this is why we’re challenging ourselves to reinvent new ways to provide Evian natural mineral water to consumers. This unique bubble design represents a breakthrough in design thinking which brings the purity of Evian natural mineral water from the source to the home in a more circular way.”
Evian (re)new will launch as part of an initial pilot in Paris and London this month.
