Arla Skyr
Dairy cooperative Arla is expanding its Skyr offering in the German yoghurt category.
The 'fruit and kernels' snack consists of Arla's original Skyr, buckwheat, sunflower seeds, poppy seeds and fruit. The company said it has less sugar than other sweet dairy products that contain cereals.
The new line consists of two varieties: peach & raspberry and red fruits.
The recommended retail price is €0.99 per 195g cup. The launch will be supported with a marketing campaign including online and television advertising.