Fazer street food
Finland's Fazer Bakery unveiled its summer innovation roster, which is taking inspiration from street food. The company is rolling out lactose-free brioche hot dog and hamburger buns, Fazer Juustosämpylä cheese-flavoured rolls, wraps and Kaurarieska flatbread.
"According to a test by Foodwest, the Fazer Street Food products beat the comparable products on the market according to all indicators: taste, appearance, consistency and consumer interest in buying. Street Food means easy but delicious meals enjoyed at home with friends and family," the company said.
The company is also rolling out "tempting" sweet bakery products, including chocolate and caramel meringues and Fazer Pieni Suklaakakku, a mousse cake decorated with gold and coated with chocolate. Additionally Fazer is updating its "classic" berry pies to reduce sweetness and enhance the natural berry flavour. The reformulated products include: Mustikkarahkapiirakka (bilberry and curd pie); Mansikka-karviaispiirakka (strawberry and gooseberry pie); Vadelma-jogurttipiirakka (raspberry-yoghurt pie); Raparperi-jogurttipiirakka (rhubarb-yoghurt pie).