Peppersmith goes plastic-free
Chewing gum brand Peppersmith plans to roll out a plastic-free new packaging redesign in May. The packaging has been adapted to have a “perforated tamper-free tab” to ensure freshness so is now it is even more eco-friendly, using FSC accredited card and plant-based sweetener xylitol.
Each display box will feature an image of the flavour - a spearmint or peppermint leaf, lemon or strawberry. The new designs have been created by B&B Studio, who also crafted the designs for brands such as Pip & Nut and Fever Tree.
The products use plant-based sweetener xylitol - a sugar substitute that is low calorie, low GI. The company also noted it was beneficial for dental health by “minimising the build-up of plaque and killing 90% of bacteria in the mouth”.
Peppersmith mints and gum are vegan-friendly.
Head of marketing and creative at Peppersmith, Sasha Holt, commented: “We’re super excited to show the world our new plastic-free packaging. We’ve listened to our customers and worked really hard to make a recyclable tamperproof plastic-free design work. The new bold and modern look will also give us much more impact and stand out and we can’t wait to see it on the shelves.”
The Peppersmith range consists of: Peppermint Mints, Extra Strong Mints, Lemon Mints, Strawberry Pastilles, Peppermint Chewing Gum & Spearmint Chewing Gum.
