Pitú brings Brazilian flavours to Germany
Pitú is bringing high-quality sugar cane spirits from Brazil to Germany in partnership with distributor Diversa Specialties.
Announcing the move, the company said the launch meant “far more exotic drinks” can be created than “previously known” in the country.
The 'Batida', for example, is the Portuguese-Brazilian name for an alcoholic cocktail made from cachaça and fruits, and has long been in vogue in Brazil.
Now, Pitú is also bringing the fruity trend to Germany, offering “for the first time” two new ready-to-serve products for the home.