Nestlé’s Smarties Llama Edition
Nestlé is launching Smarties, Llama Edition, in Asda stores across the UK.
Updating the ‘unicorn’ colours trend, which saw the company roll out Unicorn Edition Smarties last year, Nestlé said the new limited edition packs will feature bright llama colours and contain a new, unique mix of Smarties in pink, yellow, red and purple.
“We were quite taken aback by the love for our Unicorn Edition Smarties last year and we want to replicate that success with new Smarties, Llama Edition,” Alberto Pisanello, assistant brand manager for Smarties said.
“These packs have really fun designs with vibrant colours and a new mix of Smarties colours that taste every bit as good as Smarties always do. Whether you’re a llama lover, a Smarties fan or maybe even both, you’ll definitely love these.“
New Smarties, Llama Edition is available in Asda in four different 105 g sharing bag designs: Fabullama, No Probllama, Llama Queen and Spectacullama. It will also come in the classic Smarties hexagonal tube later this year in independent retailers.
Orange Smarties will be back in May in a 105 g sharing bag available in Poundland, B&M Stores and Home Bargains, the company added.