Unrooted, the first premium energy drink made with Baobab in the UK, has launched in Selfridges, Planet Organic and in wholesalers.
The range, made up of three variants, will offer consumers a high fibre, natural alternative to sugary, caffeine-laden energy drinks, the company said.
Each bottle contains 10 grams of handpicked, active baobab that is blended with “all-natural ingredients”.
Unrooted claims to deliver “a healthy dose of prebiotic fibre and metabolic energy-enhancing antioxidants and micronutrients". Baobab fruit is high in prebiotic fibre and vitamin C, and the company claimed consumption contributes to a “healthier” microbiome, elevated and longer lasting energy levels and improved mental and physical wellbeing.
“Our natural energy drink offers retailers a premium and healthy alternative to sugary/caffeine loaded drinks that are slowly going out of fashion. We look forward to securing further business relationships going forward and seeing our product on shelf up and down the country,” Nathan Clemes, Founder of Unrooted commented.
The new beverage is available in three flavours: Baobab & mango, Baobab & pomegranate and Baobab & ginger, with an RRP of £3.50 for a 250ml bottle.