Energy drink follows ‘fermented ingredients trend’
The latest NPD from drinks company Willy’s comes in the form of a Natural Energy Drink (NED) made with kombucha and apple cider vinegar.
The drink contains all-natural ingredients, “only a trace of caffeine” and no added sugar.
“Our Natural Energy Drink is grown, fermented, canned and even designed here at the farm,” said Willy’s founder, William Chase.
“The fermented ingredients trend is here to stay, especially as people chose lower sugar, more natural alternatives to the sugary and caffeine-rich giants. I’m blending my apple cider vinegar and green tea kombucha with water, apple juice and ginger to make a delicious drink that hydrates, cleanses and gives you an all-natural gentle energy boost.”
A 250 ml bottle of NED has an RRP of £2.50 (€2.92) and is available at Wholefoods, Planet Organic, Bayley & Sage, and online.