Müller’s Amore sub-brand returns to the UK
After a three-year hiatus, Müller has announced plans to relaunch its Amore sub-brand in the UK.
The new range, which comes in flavours Hazelnut, Morello Cherry and Lemon, boasts a lower fat and sugar content that earlier offerings: A 130 g pot contains on average 6.2 g of sugar, compared to 16.2 g per 120 g.
“We’ve worked really hard to identify the right opportunity for Müller Light shoppers in this segment,” said chief marketing officer Michael Inpong.
“Müller Light Amore is fat free and high in protein. This is the type of innovation that our customers and consumers can expect from the number one brand in the category.”
Each 130 g pot has a RRP of £1 (€1.17) and will be available this month in Asda and Morrisons.
