Nestlé launches new range of premium tea capsules
Special. T by Nestlé has announced a collaboration with 150-year-old French company Kusmi Tea to launch four tea capsules across Europe.
The range includes ‘Anastasia’ – an Earl Grey variety made with black tea, bergamot, lemon and notes of orange blossom – as we as a ‘White Anastasia’ blend, using white instead of black tea.
The partnership has also created a green tea with orange and cinnamon called ‘Label Impérial’, and an infusion of plants, liquorice and peppermint titled ‘Be Cool’.
All capsules and designed for use in the Special. T tea machine, which similarly to Nestlé’s Nespresso machines, infuses each capsule automatically.
The collaboration also sees Kusmi Tea join Terracycle’s recycling programme for capsules. Customers can dispose of their capsules in 83 Kusmi Tea stores across France, and in three stores in Beligum.
The capsules are available online, as well as in Kusmi Tea stores in France, Belgium and Austria, and in Nestlé stores in Switzerland.