KitKat Ruby widely available in UK
After a period of exclusivity in Tesco, Nestlé has announced that as of today (18 February), its Ruby chocolate KitKat is available in retailers across the UK.
Ruby chocolate, which is often referred to as the fourth type of chocolate after dark, milk and white, is derived from Ruby cocoa. Nestlé describes the chocolate as having a naturally occurring, intense berry-fruitiness.
When Nestlé UK launched a Ruby chocolate version of its KitKat chocolate bar in April last year, the firm said it was proud KitKat would be the first major brand in the UK to feature the exciting new chocolate.
Earlier today, KitKat brand manager at Nestlé UK, Sascha Macchi, said the company has been overwhelmed by consumer response post-launch.
“We are delighted to be able to take this big innovation in confectionary to a wider audience and give more KitKat lovers the change to discover a different chocolate experience!,” said Sascha Macchi, KitKat brand manager at Nestlé UK.