Japanese rice flour for French bakers
A Japanese rice flour is being promoted in France as an alternative for gluten-free breads and pastries.
This month, JFOODO is promoting Japanese rice flour in France as a healthy, tasty product that is easy to work with. According to JFOODO, the flour helps breads and pastries rise without additives, and will help French bakers offer gluten-free alternatives to customers.
JFOODO (the Japan Food Product Overseas Promotion Centre) was created by the Japanese government to promote products from various Japanese industries, including the food industry, overseas.
The rice flour will be used in Maison Landemaine bakeries in Paris this month, and at JFOODO's stand at hospitality trade show Sirha in Lyon, where Yoshimi Landemaine will show delegates how to use the flour between the 27 and 29th January.
