'On-the-go' apple cider vinegar
The Lost Coast Food Co. launched its Apple Cider Vinegar Juices in 536 Holland & Barrett stores in the UK last week.
Free from artificial flavours, additives, and gluten, the juice is suitable for vegans and is sold in recyclable 330 ml bottles - each of which contains fewer than 50 calories. Lost Coast Food Co. says it hopes the beverages will "bridge the gap" between 'healthy and functional', and 'tasty and on-the-go'.
"The range of juices...aim to prove all the benefits of apple cider vinegar, but with all the taste of a refreshing sparkling fruit juice and blend revitalising apple cider vinegar with pure fruit juices, sparkling water, botanicals and a dash of agave nectar," according to the firm.
The product is available in three flavours: mango, turmeric and ginger; blueberry, elderberry and lemon; and strawberry, hibiscus and rose.
“We’re delighted to be launching in Holland & Barrett stores and feel that, with such a strong high street presence, it shows that retailers share our viewpoint that Lost Coast drinks can elevate apple cider vinegar from being a slightly quirky health product to a healthy everyday ingredient that is easy and tasty to consume,” said the company's managing director Thomas Spillane in a statement.
The Apple Cider Vinegar Juices have a RRP of £2.49 (€2.87) and can also be found in Ocado, WH Smith Travel Stores, Amazon, Wholefoods, and online.
