Organic and Fairtrade rice
German brand Rii Jii has released a range of organic, Fairtrade-certified rice.
The rice packets displays the country of origin, along with the Fairtrade trademark, the EU organic seal and the German state organic seal.
Rii Jii is also ‘Naturland’ certified – meaning that the organic rice producers do not mix organic seeds, fertilisers and pesticides with those used in conventional farming.
The brand was born after Rii Jii founder Arne Lißewski discovered different rice varieties in Portugal.
“Back in Germany, I realised that our supermarkets sell only inferior basmati rice – hybrid varieties with lots of fragrance in the pack and little taste on the plate. So I dove deeper into the subject of rice and finally a producer whose basmati rice I imported to Germany,” he said.
A 500 g of basmati rice retails for approximately €3.85.
