All news articles for December 2018

iStock | Over 65 shopper

How to appeal to senior consumers.

HiE: Golden rules for netting the golden year shoppers

By Nikki Cutler

Health food, drink and supplement marketers must sell to the growing over 65’s market by moving away from anti-ageing terms, according to new research revealed at Health Ingredients Europe.

Vanilla pods drying in the sun. © GettyImages/guezmer

EFFA on ensuring steady supplies of vanilla flavour

By Niamh Michail

The flavour industry needs to spread its net wide to ensure a steady supply of the world's favourite flavour, from new vanilla pod growing countries to alternative vanillin sources, says the president of the European Flavour Association (EFFA).

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