German brand Lieken Urkorn will add a high protein bread to its functional bread range.
Available in 400 g packs, the bread will be rolled out in Germany in January 2019 with a ‘money back guarantee’ to ensure high consumer engagement.
Manufactured by Lieken Bread and Bakery, the Urkorn Fit & Vital range contains four products already: ChiAktiv; Wheat; Vitamin; and Spelt wholegrain.
The company says: “With our Fit & Vital breads, we want to support you in your balanced diet. That's why we're always picking up on modern concepts and trends to create new products that fit your diet.”