NPD trend tracker: Oat-based cereal, 'birch sugar' baking mixes & seaweed salt

By Niamh Michail

03-Dec-2018 - Last updated on 03-Dec-2018 at 12:29 GMT

Oat-based Cheerios for people who don't like the taste or texture of porridge; sugar-free baking mixes made with wood-derived xylitol and premium sea salt with seaweed feature in this week's snapshot of new product launches across Europe.

Oats for people who don't like porridge

From Russia with love

Sugar-free baking mixes

Seaweed salt

Organic coffee

Related tags: New product development

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