It can sometimes go wrong..
As for social media faux-pas, a gaffe doesn’t necessarily have to originate online to trigger a social media storm.
PepsiCo found itself the subject of ridicule when its then CEO Indra Nooyi made comments about different ways men and women eat snacks in public, and how the company was planning to launch a line of snacks for women that were “designed and packaged differently”.
“It blew up to be a huge story with an even bigger backlash despite Doritos reassuring its fans that its Doritos for women are called Doritos,” Reay said.
