“This demonstrates that Instagram is the go-to for capturing quality engagement within smaller communities, and will likely be the trend in 2019,” it said.
Jon Reay, CEO and founder of Rewrite Digital, agreed: “Instagram is a must for any consumer brand in the food industry. It’s not just the visual centricity of the platform, it's the strength of the community and how content is found and shared that makes it so valuable. Instagram Stories and Live features add even more visual flavour to any food brand.”
And while there plenty more social media platforms, it’s not necessary to be active on everything.
“The key advice is not to spread too thinly,” Reay said. “If you launch on everything, it’s not sustainable. It’s better to do one or two platforms well than all of them poorly. Think about what’s right for your brand and your audience, and what you can practically resource.”