Chilled fruit desserts
Iconic French jam brand Bonne Maman has made a foray into the chilled fruit dessert category, with a range of fruit puree-based desserts in heat-sealed jars.
The desserts come in six flavours – strawberry, raspberry & elderflower; peach, apricot & verbena; pears &Tonka bean; pineapple, rum & vanilla; apple & vanilla and apple & cinnamon – and have a recommended retail price of between €2.29 and €2.49 for two pots.
Bonne Maman said the product taps into consumer trends, with increasing numbers of French consumers looking for healthy products and sustainable packaging.
While chilled dairy and fruit-based desserts tend to come in plastic pots, this range is packed in glass which is beneficial for the consumer’s sensory experience as well as the environment, Bonne Maman said.
“A sustainable material par excellence, glass stands out for its exceptional qualities: infinitely recyclable without any loss of quality, it is also the material that best preserves the taste and protects the health of consumers.”
According to an 8000-strong 2017 study by Insites, 73% of millennials say they are willing to pay more for products from companies committed to sustainable development.
The manufacturer worked with glass supplier Verallia for over two years on the packaging design and scaling up manufacturing facilities.