Young's offers indulgent mid-week meal
UK seafood brand Young’s is expanding its Gastro range with the launch of a fish pie topped with pastry.
The company said the “restaurant quality” pie offers consumers a wider choice of “indulgent mid-week meals” that tap into gastro pub trends.
The 375g pie contains chunks of fish in a mature cheddar, smoked fish and chive sauce with florets of broccoli. It is topped with puff pastry. .
Marketing director at Young’s, Yvonne Adam, said: “The frozen fish ready meals category is worth £44m, and our Gastro Pastry Topped Fish Pie is a truly indulgent addition that gives consumers more choice and taps into the trend towards premiumisation’’.
The Gastro Pastry Topped Fish Pie has an MRSP of £2.20 and is available from Morrisons now.
The new launch comes shortly after Young’s introduced premium quality to the fish ready meals category with Simply Steam; a range of low fat, high protein meals.