Reis-Fit offers convenient cups
German food maker Euryza is launching a new brand: Reis-Fit.
The Reis-Fit product line consists of a range of convenient rice cup products. The company said the microwaveable cups are ready to eat in just 90 seconds.
The range consists of four internationally inspired flavours, including Mexican rice with paprika & corn, Indian rice with curry and lentils and Tuscan rice with herbs & tomatoes. The line also includes one ‘superfood’ option: Crete quinoa with tomatoes and olives.
Announcing the launch, Euryza said the range is “fast food that lasts longer”.
Euryza is targeting nationwide distribution through supermarket and hypermarket retail channels. Reis-Fit cups have a recommended retail price of €1.49.