Meatless Farm Co burger
The mince and burger products are fresh, not frozen. They use a range of natural ingredients to create an experience that the company claims "delivers on taste and texture".
Morten Toft Bech, Founder of The Meatless Farm Co, explained: “We have spent the past two years developing a product that is delicious and unique in its category. We are entering the market at a time when demand is growing and meat free alternatives are becoming increasingly mainstream. We champion texture and taste, offering an everyday solution for the UK’s 22 million flexitarians wanting to still enjoy family favourite dishes but just eat a little less meat, alongside catering for vegetarians and vegans who are looking for tasty alternatives.”
The 400g fresh mince has an RRP of £3 and two pack 227g fresh burger patties have an RRP of £2.50. They will be available exclusively in Sainsbury’s from mid-October.