Plant-based burger
Dutch manufacturer Vivera announced it will launch a plant-based burger, the ‘Veggie Quarter Pounder’, in the UK.
Sold under the Vivera brand, the product will initially only be available in Sainsbury’s before being rolled out to other retailers.
Gert Jan Gombert, commercial director of Vivera, said the product’s “superior taste and structure” gave it a large market potential.
Vivera’s meat alternatives are made with wheat, soy, peas, corn, rice and vegetables.
“For a growing group of consumers the benefits of eating less meat is key,” said Jan Gombert. “British retailers and consumers are on the forefront of adapting high quality meat alternatives. Reason for us to have our worldwide introduction here. Innovative and high-quality plant-based products can make a significant contribution to a more balanced diet towards more plant-based proteins.”
Earlier this year, the company launched a plant-based steak. Sales have so far exceeded the one million mark.