Activia finds inspiration in tea infusions
Danone is rolling out ten new Activia varieties in Germany.
The company has sought culinary inspiration from the growing popularity of tea infusions, combining Activia yoghurt with "something special". New flavours include: green tea & mint flavofr, black tea & pear flavofr, white tea & jasmine flavofr. The group is also rolling out lime honey and coconut flavofrs.
Additionally, Danone is introducing new varieties of Activia with fibre: amaranth, apple & chia, date & chia and coconut & spelled with cocoa chips.
The launch will be supported by television and internet advertising and products will be available in discounters, hypermarkets and supermarkets throughout Germany with an RRP of €0.69 per pot.
