Walter Rau Lebensmittelwerke is launching its “Good on Bread” Deli Reform spread.
The refrigerated spread offers what the company describes as a “unique recipe”, combining butter, rapeseed oil and buttermilk. The high proportion of buttermilk and a “special stirring process” give the spread a “creamy-fresh taste”, the German spreads-to-oils specialist noted.
The line will be available throughout Germany in discount, hypermarket and supermarket stores with an RRP of €1.59. The launch will be supported by an advertising campaign, including digital, and a “large” tasting initiative in retail stores.